Resources

Reports & Guides

Practical insights to help you get more from your first-party data

At AUDIENCES, we believe in sharing knowledge and giving marketers practical insights they can put to work.

Our reports and guides bring together industry expertise, real-world examples and actionable advice to help marketing, data and technology teams navigate first-party data activation.

From in-depth explorations of the opportunities and challenges facing individual sectors to practical guides on technology, strategy and performance, our new resources section is designed to inspire new thinking, share best practices and help organisations unlock greater value from the customer intelligence they already hold.

Explore our latest reports and guides

The Marketer’s Guide to First-Party Data Activation

A practical guide for marketers across all industries looking to unlock the value of first-party data. Discover five ways to reduce acquisition costs, improve retention and increase ROAS, with actionable strategies, real-world results and a framework for measuring success.

The Insurance Marketer's Guide To First-Party Data Activation

Discover five practical ways insurance marketers can use first-party data to reduce acquisition costs, improve retention and maximise media investment. Featuring real-world results, actionable strategies and a framework for measuring success.

AUDIENCES for Insurance: At a Glance

A concise two-page overview of how AUDIENCES helps insurance marketers make better use of their first-party data. Explore key use cases, how the platform works and the benefits of smarter audience activation, from reducing wasted media spend to improving acquisition efficiency, while keeping customer data secure and under your control.

AUDIENCES for Retailers: At a Glance

A concise two-page overview of how AUDIENCES helps retailers unlock more value from their first-party data. Explore key use cases, platform benefits and measurable business outcomes, from smarter acquisition to stronger customer loyalty.

Cover of The Retailer's Guide to First-Party Data Activation

The Retailer's Guide to First-Party Data Activation

Retailers hold valuable first-party customer data, but how much of it is actually influencing their advertising? Discover five practical ways to improve media performance, reduce wasted spend and unlock new growth opportunities, featuring real-world insights from AUDIENCES' award-winning work with Pets at Home.

Cover of the buyer's guide Choosing an Audience Activation Platform

Choosing an Audience Activation Platform

Choosing the right audience activation platform requires more than a product demonstration. This practical buyer's guide outlines ten essential questions to help marketing, data and technology teams evaluate potential solutions, compare suppliers and make informed investment decisions.

Put More Of Your Customer Data To Work

See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.