For Snowflake

Activate first-party audiences directly from Snowflake

No data movement. No duplication. Full control.

AUDIENCES is within Snowflake via our native app, enabling brands and data providers to activate first-party data directly into media and marketing channels, zero copy.

Why audiences

redesign to focus on the consumption and commercial model

Use your consumption commitment to purchase the AUDIENCES application

No data movement or duplication

Activate audiences without exporting, copying, or syncing data outside Snowflake.

Stay in control

You remain the data controller with full governance and visibility.

Privacy-first by design

Built for regulated industries and modern compliance requirements.

Faster activation

Remove delays caused by onboarding, syncing, and external processing.

Zero media tax

A fixed-fee model, zero additional CPM on your media spend

Built for Snowflake

AUDIENCES native app for Snowflake embeds activation directly into your data infrastructure.

What this means in practice:

Zero external data pipelines

Zero duplication

Zero additional infrastructure

Zero compromise on security

Activate directly from your data cloud

Most activation today still relies on moving data out of Snowflake into external platforms.

AUDIENCES changes that.

How it works

AUDIENCES securely connects your Snowflake data to media and marketing platforms via direct integrations, enabling activation without moving or duplicating data.

All activation happens from within your Snowflake environment. A simple user interface, built inside Snowflake

AUDIENCES provides a user interface directly within Snowflake, giving teams a clear view of their audiences and activation workflows.

From one place, you can:

Explore and build audiences from your first-party data

Select activation destinations across media and marketing channels

Launch and manage campaigns directly

Monitor performance and optimise

You're then ready to activate your proprietary data across your marketing ecosystem:

Paid media (programmatic, social, CTV, DOOH and search)

CRM and lifecycle channels

Customer engagement platforms

Who we help

Built for brands, publishers and data providers

AUDIENCES enables both sides of the ecosystem to unlock value from first-party data.

For brands

Reach and activate high-value audiences across media and marketing channels directly from your Snowflake environment.

For publishers & data providers

Monetise first-party data by making audiences available for activation in a privacy-safe, controlled way.

Trusted by leading brands

AUDIENCES works with leading brands across retail,travel and finance to deliver privacy-first, high-performance activation.

A new approach to activation

Data stays here.
Signals distribute from here.

Closing the activation gap - Less than 3% of first-party data is activated in media today.

AUDIENCES enables Snowflake customers to unlock the full value of their data, directly from the source.

Unlike traditional activation platforms, AUDIENCES operates entirely within your cloud, removing the need for external data onboarding or identity duplication.

Fresh Thinking

Latest Insights

Fresh thinking on first-party data, audience strategy, and the trends shaping smarter marketing.

Guest Blog: Francis Turner - Rethinking First-Party Data: Why The Next Generation Model Is About Control, Not Complexity

In this guest blog, Francis shares his view on the structural shift underway in first-party data and why the next phase of the market will be defined not by more data, but by a fundamentally different model for how it is activated.

AUDIENCES Appoints Francis Turner As Strategic Advisor As It Builds Out Industry-Leading Advisory Board

Appointment strengthens AUDIENCES’ growing advisory board as it scales its independent, in-cloud approach to first-party data activation across brands and publishers

The Activation Series - Q&A Special on Rethinking Activation in Regulated Markets

Nicola Webb speaks with Alex O’Shaughnessy on how brands in regulated industries can turn first-party data into responsible, real-time action.

Get started with AUDIENCES on Snowflake

Start activating your first-party data directly from Snowflake