New

AUDIENCES Native App Available on Snowflake

Turn the customer data you already hold in Snowflake into actionable audience signals across your marketing and media ecosystem. With the AUDIENCES Native App, marketing teams can build and activate audiences directly from Snowflake, while your organisation retains control of its data, security and governance.
‍Read the announcement .

Snowflake webpage section titled 'Snowflake Native Apps' showing a row of colorful app icons on a blue background, emphasizing building and monetizing apps natively in the AI Data Cloud.

THE BUSINESS VALUE

Unlock More Value From Your Snowflake Investment

Your enterprise data holds enormous potential for marketing. AUDIENCES makes that potential actionable. By bringing audience building and activation directly into Snowflake, organisations can put existing customer intelligence to work across their marketing and media ecosystem, without introducing another data platform.

The result? Greater marketing independence, faster activation and more value from the infrastructure you've already invested in.

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“As enterprises increasingly look to operationalise first-party data securely within their cloud environments, independent partners like AUDIENCES are helping extend the value of the Snowflake ecosystem into advertising and marketing activation use cases. We’re pleased to support innovative partners who are enabling this shift and helping modernise marketing and advertising workflows through in-cloud activation.”

Dan Waters

VP of EMEA Partners & Alliances
Snowflake

Why audiences

Enterprise Activation. Without The Complexity Or Data Tax.

AUDIENCES combines the power of Snowflake with an independent, easy-to-use audience activation platform. Give marketing teams greater flexibility while maintaining enterprise governance and predictable costs.
Maximise your existing Snowflake investment with Marketplace purchasing options and a predictable, flat-fee activation model.

Native to Snowflake

Run AUDIENCES within your Snowflake environment, without exporting or duplicating underlying customer data.

Enable marketing teams to build and activate audiences using approved customer data, without relying on manual processes.

Enterprise control

Maintain oversight of data access, security and governance within your existing infrastructure.

Privacy-first by design

Built for regulated industries and modern compliance requirements.

Faster activation

Reduce the time between customer insight and media activation with streamlined audience building and direct advertising connections.

Zero media tax

Scale first-party activation with predictable flat-fee pricing and no additional AUDIENCES CPM fees on media spend.

How it works

From Snowflake to Activation In Three Simple Steps

AUDIENCES provides an intuitive interface within your Snowflake environment, giving marketing teams the tools to build, manage and activate first-party audiences while enterprise governance remains in place.

1. Connect Your Data: Access approved customer data directly within Snowflake, using your existing infrastructure, permissions and governance controls.

2. Build Your Audiences: Create and refine audience segments using your first-party customer attributes, without complex SQL queries or manual data preparation.

3. Activate Across Channels: Distribute audience signals to your chosen advertising and media platforms, including social, search, programmatic and CTV, through AUDIENCES' activation connectors.

From one place, you can:

Explore and build audiences from your first-party data

Select activation destinations across media and marketing channels

Launch and manage campaigns directly

Monitor performance and optimise

You're then ready to activate your proprietary data across your marketing ecosystem:

Paid media (programmatic, social, CTV, DOOH and search)

CRM and lifecycle channels

Customer engagement platforms

Who we help

Built for Every First-Party Data Opportunity

From brands activating customer intelligence to publishers and data providers unlocking new revenue opportunities, AUDIENCES extends the value of Snowflake across the advertising ecosystem.

For brands

Turn customer intelligence stored in Snowflake into actionable audiences across paid media. Improve targeting, reduce wasted spend and drive stronger marketing performance.

For publishers & data providers

Make first-party audience intelligence available to advertising partners, creating new commercial opportunities while maintaining control over your data.

Trusted by leading brands

AUDIENCES works with leading brands across retail,travel and finance to deliver privacy-first, high-performance activation.

Request a demo

Ready to Activate Directly From Snowflake?

See how leading organisations are turning their Snowflake investment into a marketing activation engine.
Book a demo to learn how AUDIENCES can help you activate first-party audiences directly from your cloud environment.

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Ready to start? Who we help

AUDIENCES is built for the entire first-party data ecosystem.

We work with brands, publishers and data owners who need to activate data securely without moving it.

For Brands

Activate first-party data without increasing risk.

For Retailers

Turn customer insight into performance across media and commerce.

For Retail Media

Power retail media networks without exporting data.

For Publishers

Monetise insight to support independent journalism without compromising audience trust.

For Platforms (SSPs and DSPs)

Enable first-party activation without becoming a data processor.

For Data Providers

Distribute value, not datasets. Your data is valuable because it’s trusted.

Get started with AUDIENCES on Snowflake

Start activating your first-party data directly from Snowflake