Insights That Move Marketing Forward

There's no need to move or duplicate your underlying customer datasets into another platform. You can activate approved audiences through the advertising channels you already use, with the appropriate controls in place. The result is a much closer connection between customer data and media investment, without the usual operational complexity.

A landmark win recognising our pioneering approach to first-party data activation, the importance of independent technology and the team making it all possible.

Publicis has completed its $2.2 billion acquisition of LiveRamp, bringing together one of the world's largest advertising groups with one of the industry's most established data connectivity platforms. What does this mean for brands? AUDIENCES' Founder & CEO Rob McLaughlin shares his views

In this article, Hugh Stevens, MD EMEA at AUDIENCES, explores the next major growth opportunity for data providers: unlocking greater commercial value from the intelligence they already own

Our Co-Founder and CCO, Matt Wilkinson, joins industry leaders in London on 18 November to debate the future of Connected TV. Join us in person or online.

Drawing on Kantar’s latest Media Reactions 2026 research, we explore why audience receptivity matters, how brands are bringing personalisation to life, and the role of first-party data in creating more relevant, effective advertising.

In a new article for Signal & Noise, supported by AUDIENCES, Rio Longacre explores why the next competitive advantage in advertising won't simply come from building better AI, but from making first-party data more accessible, actionable and connected to media.

Join us on 26 November as AUDIENCES and Outra bring the industry together for an evening of good people, good conversation and better audience activation.

Renewed partnership brings together Outra’s household intelligence with AUDIENCES’ independent activation technology, enabling valuable data and intelligence to be distributed as privacy-first, actionable signals across the advertising ecosystem.