Turn customer intelligence into retail growth
Your customer data is one of your greatest competitive advantages. AUDIENCES enables retailers to activate first-party customer audiences directly from their own cloud environment, driving customer acquisition, loyalty and lifetime value without moving or exposing customer data.
Built for a privacy-first world, AUDIENCES helps retailers transform customer intelligence into measurable marketing performance while maintaining complete ownership and governance of their data.
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Gold Winner – Performance Marketing Awards 2026
Data remains inside your cloud
No data movement or duplication
Live in weeks, not months
Works across Search, Social, Programmatic, Retail Media and CTV
No data tax
The Challenge Facing Modern Retailers
Retailers have invested heavily in loyalty programmes, ecommerce platforms, CRM systems, cloud infrastructure and customer data. The challenge is no longer collecting customer data. It's activating it quickly enough to improve marketing performance.
Despite significant investment in first-party data, less than 3% of media investment is typically informed by customer data. Valuable customer intelligence often remains trapped inside internal systems, while marketing teams continue to rely on outdated audience activation processes.
AUDIENCES was built to remove these barriers, enabling retailers to activate customer intelligence directly from their own cloud.
<3%
of media investment is typically informed by customer data
Why Retailers Choose AUDIENCES
A fundamentally different approach to customer activation. Unlike traditional onboarding or activation providers, AUDIENCES operates entirely within your existing cloud environment. Your customer data stays exactly where it belongs.
Increase Marketing Performance
Activate first-party audiences across Search, Social, Programmatic, Retail Media and CTV using live customer intelligence.
Acquire Better Customers
Build high-value prospecting audiences based on your best customers and purchase behaviour.
Reduce Wasted Media Spend
Suppress existing customers from acquisition campaigns and eliminate unnecessary advertising costs.
Increase Customer Lifetime Value
Use behavioural and transactional signals to drive repeat purchases, loyalty and customer retention.
Complete Data Control
Customer data never leaves your organisation. You remain the data controller throughout the activation process.
Independent Technology
AUDIENCES is cloud-native and independent, with no bias towards media owners, identity providers or advertising platforms.
Award-Winning Retail Results
Retailers using AUDIENCES consistently improve media efficiency and commercial performance.
AUDIENCES and Pets at Home were awarded Gold at the Performance Marketing Awards 2026, recognising how first-party customer intelligence can transform retail marketing performance.
By activating customer audiences directly from the retailer's own cloud environment, Pets at Home achieved outstanding acquisition and retention results while maintaining complete ownership and governance of customer data. The award recognised not only exceptional campaign performance, but a new approach to privacy-first customer activation.
-42%
Lower CPA, £1m+ incremental revenue
Retail & Services Brand
£3.4m
Incremental revenue, live in just 3 weeks
Travel & Leisure Retail Brand
-74%
Reduction in cost per appointment year-on-year
Veterinary Services Brand
Retail Use Cases
Our Customer Success team helps retailers turn customer intelligence into measurable commercial growth. Common use cases include:
How AUDIENCES Works
Three simple steps
1
Connect
Deploy AUDIENCES directly into your existing cloud environment.
2
Activate
Create and activate live customer audiences using first-party customer signals.
3
Distribute
Deliver audiences directly to Search, Social, Programmatic, Retail Media and CTV without moving the underlying customer data.
The result is faster activation, stronger governance and better marketing performance.
Frequently Asked Questions
Do I need to move customer data?
No. AUDIENCES operates directly within your cloud environment, meaning customer data never leaves your organisation.
Does AUDIENCES replace our CDP?
No. AUDIENCES complements your existing technology stack by providing the activation layer between your customer data and marketing channels.
Which cloud environments are supported?
Snowflake, Databricks, Google Cloud, AWS and Azure.
How quickly can we get started?
Most retailers are live within weeks rather than months.
Which channels can we activate to?
Search, Social, Programmatic, Retail Media, CTV and other connected advertising environments.
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