The Marketer’s Guide to First-Party Data Activation
Whatever your industry, first-party customer data is one of your most valuable marketing assets. But how much of that intelligence is actually being used to improve advertising performance?
The Marketer’s Guide to First-Party Data Activation is our comprehensive, cross-industry guide for marketing, growth and data leaders looking to turn the customer data they already hold into measurable commercial value.
While our industry-specific guides explore the opportunities within individual sectors, this guide covers the fundamentals of first-party data activation and the practical strategies that apply to marketers everywhere.
Discover five ways to reduce wasted media spend, acquire more valuable customers, improve retention, increase customer lifetime value and extend first-party audiences across digital advertising channels, including connected TV, programmatic and digital out-of-home.
Featuring real-world results from brands, the guide demonstrates the impact of in-cloud activation, with AUDIENCES customers achieving an average 33% reduction in cost per acquisition and 22% increase in ROAS.
With actionable recommendations, a performance measurement framework and an activation readiness checklist, this is an essential starting point for marketers looking to get more from their customer data, without moving or duplicating it outside their cloud environment.
Download the guide to discover how to turn your first-party data into commercial value.
