The Insurance Marketer's Guide To First-Party Data Activation

Discover five practical ways insurance marketers can use first-party data to reduce acquisition costs, improve retention and maximise media investment. Featuring real-world results, actionable strategies and a framework for measuring success.

Helen Mussard

November 5, 2026

Insurance marketers hold valuable first-party data, from policyholder records and renewal dates to quote history and customer behaviour. But how much of that intelligence is actually being used to improve advertising performance?

The Insurance Marketer's Guide to First-Party Data Activation explores how insurers can turn the customer data they already hold into more effective acquisition, retention and cross-sell strategies, without moving or duplicating data outside their cloud environment.

Inside, discover five practical approaches to reducing wasted media spend, reaching more valuable prospects, improving renewal engagement, winning back lapsed customers and growing customer lifetime value.

Featuring real-world results from a leading UK insurer, including a 65% reduction in cost per lead, the guide combines actionable recommendations, performance measurement frameworks and an insurer readiness checklist. It also explores how Saga is activating customer intelligence directly within Snowflake using AUDIENCES.

Download the guide to discover how to make your first-party data and media investment work harder.

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