Turn data into a premium commercial product
AUDIENCES enables data providers to securely activate, distribute and monetise audience intelligence directly from their own cloud environment.
Whether you're enriching customer data, providing audience insights or building industry-specific datasets, AUDIENCES helps you deliver more value to brands, agencies, publishers and retailers without moving or exposing the underlying data.
Built for the modern cloud, AUDIENCES transforms trusted data into scalable commercial opportunities while maintaining complete ownership, governance and control.
Commercialise data without moving it
Data remains inside your cloud
Connect directly with brands, publishers and retailers
No data duplication
Live in weeks
The Challenge Facing Data Providers
The demand for high-quality first-party data has never been greater. Brands are increasingly looking for richer customer intelligence to improve targeting, measurement and personalisation. At the same time, evolving privacy regulation and growing expectations around data governance have fundamentally changed how that data can be shared.
AUDIENCES enables providers to activate audience intelligence securely from within their own cloud, creating a more scalable and privacy-first commercial model.
Today's market requires a different approach. Data providers need to deliver value without giving up control.
Why Data Providers Choose AUDIENCES
A new way to commercialise audience intelligence. AUDIENCES provides the activation layer between your data and your customers, allowing you to distribute audience intelligence without distributing the underlying data itself.
Protect Your Intellectual Property
Your data remains inside your cloud environment at all times.
Unlock New Revenue Streams
Create premium audience products that brands can activate securely.
Expand Distribution
Connect to advertisers, publishers, retailers and agencies through one independent activation platform.
Faster Customer Delivery
Reduce onboarding time from months to weeks.
Independent Technology
AUDIENCES is cloud-native and independent, allowing providers to work across multiple cloud environments and activation platforms.
Future-Proof Your Business
Support privacy-first collaboration without relying on legacy onboarding workflows.
How Data Providers Create Value
AUDIENCES helps data providers become an active part of the first-party data ecosystem. Common use cases include:
A leading data provider in the U.K uses AUDIENCES to help organisations activate enriched customer intelligence securely and efficiently.
By combining trusted data assets with cloud-native activation, this data provider delivers greater value to customers while maintaining governance and control of its data. Rather than moving customer information between multiple platforms, AUDIENCES enables activation directly from the cloud, supporting faster delivery and stronger privacy.
Why the Cloud Changes Everything
The traditional data supply chain was built around moving datasets between multiple organisations. Cloud-native activation changes that model completely. Instead of exporting customer data, AUDIENCES enables data providers to:
Activate audience intelligence securely
Maintain ownership of valuable datasets
Reduce compliance risk
Deliver fresher customer signals
Support collaboration at enterprise scale
This creates stronger relationships with customers while protecting the long-term value of your data assets.
1
Connect
Deploy AUDIENCES directly inside your cloud environment.
2
Build
Create audience products using your existing datasets.
3
Activate
Distribute audience intelligence directly to brands, publishers and activation platforms without moving the underlying data.
Frequently Asked Questions
Does customer data leave our cloud?
No. AUDIENCES operates directly inside your existing cloud environment, ensuring your data remains under your control.
Can we commercialise audience intelligence without sharing raw customer data?
Yes. AUDIENCES enables privacy-first activation while protecting your underlying datasets and intellectual property.
Which cloud platforms are supported?
Snowflake, Databricks, Google Cloud, AWS and Azure.
Does AUDIENCES replace our existing data platform?
No. AUDIENCES complements your existing technology by providing the secure activation layer between your data products and your customers.
Who can we activate data with?
Brands, agencies, publishers, retailers, retail media networks and other approved partners.
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