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Put More Of Your Customer Data To Work
See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.
THE INDEPENDENT AUDIENCE ACTIVATION PLATFORM
Turn first-party data into activated audiences
AUDIENCES is the independent activation platform that lets you build, manage and distribute first-party audiences directly from your cloud — without moving the underlying customer data.
See the platform below — from cloud data to audience creation to destination activation.
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Trusted by...
MEET THE AUDIENCES PLATFORM
Build Audiences. Control Activation. Connect Them Anywhere.
The core workflow, in less than 30 seconds.
Connect
Connect AUDIENCES to the data already sitting in Snowflake, Databricks or your existing cloud environment. No exports, no duplication — the platform deploys to where your customer data lives.
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Build
Create and manage audiences using live first-party data through an intuitive Audience Builder.
Activate
Send audiences directly to media platforms, DSPs, SSPs and marketing destinations.
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Govern
Control permissions, review activity and maintain governance without creating another copy of your customer data.
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THE PLATFORM
Everything You Need To Activate First-Party Data.
Six core capabilities that turn customer data into activated audiences.
Audience Builder
Turn customer data into usable audience segments.
Learn more →
Data & Cloud
Deploy directly within your existing cloud infrastructure.
Learn more →
Connectors
Activate audiences across CTV, programmatic, social, DOOH and more.
Learn more →
Governance & Privacy
Control access, permissions and activation while retaining ownership of your data.
Learn more →
Identity & Interoperability
Work with the identity partners and signals that make sense for your business.
Learn more →
Storage & Hosting
Run activation infrastructure without consumption-based data taxes or duplication.
Learn more →
BUSINESS OUTCOMES
Built For Business Outcomes.
AUDIENCES turns existing customer data into measurable marketing and commercial value.
33%
Average CPA reduction
22%
Average ROAS increase
255
Audience segments activated
341
Customer attributes available
WHY AUDIENCES
Activation Infrastructure Built Differently.
AUDIENCES runs where your customer data already lives — independent of any media platform, ID or cloud.
You retain ownership and control, and you scale activation without paying a tax every time your data is used.
1
In Your Cloud
AUDIENCES runs where your customer data already lives.
2
Independent
No media bias. No dependency on a particular ID, platform or cloud.
3
Governed By You
Your organisation retains ownership and control.
4
Built To Scale
Activate more audiences and destinations without a data tax.
See it in action
See What Your First-Party Data Can Do.
See how AUDIENCES connects to your cloud, builds audiences and activates them across media — without moving the underlying customer data. The real breakthrough was removing the need to share data at all.
How AUDIENCES connects to your cloud
How marketers build audiences in the application
How audiences activate across your media ecosystem
YOUR CLOUD, YOUR DATA
Your Data Stays Here. Your Audiences Go Everywhere.
Data → AUDIENCES → Signals → Destinations. All inside your cloud.
AUDIENCES runs inside your cloud environment, distributing signals — not datasets — to every destination you choose. Privacy is an architectural advantage of the product, not a bolt-on.
CONNECTORS & INTEROPERABILITY
One Platform. Every Destination.
Bring your data. Bring your identity. Choose your destinations. AUDIENCES provides the independent infrastructure connecting them.
Cloud
Snowflake
Databricks
AWS
Azure
GCP
Identity & Data
Experian
Identity partners
First-party signals
Data providers
Activation
The Trade Desk
Index Exchange
Meta
Google
CTV
DOOH
Retail Media
Solutions
One Platform. Different Ways To Create Value.
Product first, solution second — pick the journey that matches your business.
For Brands
For Retailers
For Retail Media
For Publishers
For Publishers
Monetise insight to support independent journalism without compromising audience trust.
For Platforms (SSPs and DSPs)
For Platforms (SSPs and DSPs)
Enable first-party activation without becoming a data processor.
For Data Providers
For Data Providers
Distribute value, not datasets. Your data is valuable because it’s trusted.
CUSTOMER PROOF
Already Powering First-Party Activation.
pets at home
SAGA
PARKDEAN Resorts
experian
Schibsted
pets at home
8m+
Pets Club members available for privacy-first audience activation.
SAGA
100%
First-party audiences activated across paid media, from data that never left their cloud.
experian
30+
Markets where high-quality identity and data connect with activation infrastructure.
insights & news
The Latest From AUDIENCES.
Fresh thinking on first-party data, audience strategy, and the trends shaping smarter marketing.
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