Customer Success
Proven in real environments. Built for real constraints.
AUDIENCES works because it removes the structural barriers that have historically limited first-party data activation.
Our customers don’t just test first-party data — they operationalise it safely, at scale, and in real time.
Results
What customers achieve with AUDIENCES
Across all verticals and data-led organisations, AUDIENCES delivers measurable performance improvements without introducing risk or complexity.
-42%
CPA vs BAU targeting
£3.4m
Incremental revenue in under 6 months
80%
Of sales driven by first-party campaigns
-74%
Reduction in cost per appointment
~3 wks
Live in weeks, not months
20x
Return on AUDIENCES licence investment
Watch
Saga plc - Case Study
Hear how Weng Leong and her team are accelerating activation of 1st party customer data in media
Case Studies
Results delivered using first-party data activated in-cloud via AUDIENCES.
Leading UK Retailer (Pets & Services)
–42% CPA £1m+ incremental revenue
Scaled acquisition, retention and app growth using first-party audiences activated directly from cloud infrastructure.
Leading UK Travel & Leisure Brand
£3.4m incremental revenue Live in 3 weeks
Replaced legacy targeting with real-time first-party activation across Search and Social.
Leading UK Insurance Provider
–45% CPQ vs targets
Activated first-party audiences across acquisition and retention without exporting customer data.
Enterprise Data Owner / Technology Partner
Faster speed-to-value Reduced CDP dependency
Enabled cloud-native, real-time activation without data movement.
Leading UK Pet Care Brand
–74% cost per appointment YoY
Turned paid social into a scalable, efficient acquisition channel using live first-party signals.
Consistency
One model. Consistent outcomes.
Despite different industries and use cases, customer results
are driven by the same fundamentals:
are driven by the same fundamentals:
Data never leaves the organisation
Brands remain the data controller
Activation happens in real time, not in batches
No data duplication or processor risk
No commercial penalties for scale
A dedicated Customer Success Team
This consistency is what makes success repeatable.
Your Partner in success
More than technology. A partnership focused on outcomes.
AUDIENCES’ Customer Success team works as an extension of our customers’ teams and agencies, focused on insight and long-term impact.
We work closely with customers to ensure first-party data is activated in the most effective and commercially meaningful way.
How we work with customers
Advising on best-practice first-party data activation strategies
Helping teams prioritise high-impact use cases, not just what’s technically possible
Translating performance data into clear insights and recommendations
Continuously optimising activation as customer behaviour, channels and objectives evolve
Fresh Thinking
Latest Insights
Fresh thinking on first-party data, audience strategy, and the trends shaping smarter marketing.
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Ready to activate your data?
Join the brands already transforming their media performance with first-party data activation that stays inside your cloud.
