Customer Success

Proven in real environments. Built for real constraints.

AUDIENCES works because it removes the structural barriers that have historically limited first-party data activation.

Our customers don’t just test first-party data — they operationalise it safely, at scale, and in real time.

Results

What customers achieve with AUDIENCES

Across all verticals and data-led organisations, AUDIENCES delivers measurable performance improvements without introducing risk or complexity.

‍

-42%

CPA vs BAU targeting

‍

£3.4m

Incremental revenue in under 6 months

‍

80%

Of sales driven by first-party campaigns

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-74%

Reduction in cost per appointment

‍

~3 wks

Live in weeks, not months

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20x

Return on AUDIENCES licence investment

Watch

Saga plc - Case Study

Hear how Andreia Lopes and her team are accelerating activation of 1st party customer data in media

Case Studies

Results delivered using first-party data activated in-cloud via AUDIENCES.

Leading UK Retailer (Pets & Services)

–42% CPA £1m+ incremental revenue

Scaled acquisition, retention and app growth using first-party audiences activated directly from cloud infrastructure.

Leading UK Travel & Leisure Brand

£3.4m incremental revenue Live in 3 weeks

Replaced legacy targeting with real-time first-party activation across Search and Social.

Leading UK Insurance Provider

–45% CPQ vs targets

Activated first-party audiences across acquisition and retention without exporting customer data.

Enterprise Data Owner / Technology Partner

Faster speed-to-value Reduced CDP dependency

Enabled cloud-native, real-time activation without data movement.

Leading UK Pet Care Brand

–74% cost per appointment YoY

Turned paid social into a scalable, efficient acquisition channel using live first-party signals.

Consistency

One model. Consistent outcomes.

Despite different industries and use cases, customer results
are driven by the same fundamentals:

Data never leaves the organisation

Brands remain the data controller

Activation happens in real time, not in batches

No data duplication or processor risk

No commercial penalties for scale

A dedicated Customer Success Team

This consistency is what makes success repeatable.

Your Partner in success

More than technology. A partnership focused on outcomes.

AUDIENCES’ Customer Success team works as an extension of our customers’ teams and agencies, focused on insight and long-term impact.

We work closely with customers to ensure first-party data is activated in the most effective and commercially meaningful way.

How we work with customers

Advising on best-practice first-party data activation strategies

Helping teams prioritise high-impact use cases, not just what’s technically possible

Translating performance data into clear insights and recommendations

Continuously optimising activation as customer behaviour, channels and objectives evolve

Fresh Thinking

Latest Insights

Fresh thinking on first-party data, audience strategy, and the trends shaping smarter marketing.

Meet AUDIENCES at egta’s Marketing & Sales Meeting in Amsterdam

AUDIENCES Co-Founder & CCO Matt Wilkinson will be speaking at egta’s Marketing & Sales Meeting in Amsterdam on 7–8 October, joining broadcasters and media leaders from across Europe to discuss the future of advertising, data and audience activation.

Privacy and performance: it's time to rethink how we activate data

Molly Peake, Chief Customer Officer at AUDIENCES, explores how brands, publishers and data owners can unlock the commercial value of first-party data without compromising privacy, performance or control.

Scaling intelligence Shouldn't Mean Scaling Data Movement - Latest Article From Signal & Noise

As DMEXCO puts Scaling Intelligence in the spotlight, our latest article with Signal & Noise asks whether the advertising industry is ready to rethink how it activates customer data.

Ready to activate your data?

Join the brands already transforming their media performance with first-party data activation that stays inside your cloud.