Who We Are
Built to change how data is activated.
AUDIENCES exists because the industry normalised a model that no longer works.
As first-party data became more valuable, activating it became more complex and risky. Brands were told this was inevitable. But the problem wasn't ambition or intent. It was the underlying architecture.
Our origin
Built from real enterprise experience.
AUDIENCES was conceived in 2022, grounded in first-hand experience managing customer data inside large, regulated organisations.
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The founders of AUDIENCES had seen how privacy and governance function in practice — not in theory. And they recognised a structural failure in the market: most activation solutions still relied on moving, copying or externally processing data in order to use it.
As regulation tightened and cloud infrastructure matured, that model became increasingly unviable.
AUDIENCES WAS BUILT ON A DIFFERENT BELIEF:
Activation should happen where the data already lives.
That belief led to a new architecture designed from the ground up to operate entirely inside a brand or data owner's cloud, distributing signals, not datasets.
Pioneering
A new category, by design.
AUDIENCES pioneered the in-cloud model for first-party data activation.
Our cloud-native application is deployed entirely inside a brand or data owner's environment. Data never leaves the organisation. The brand remains the data controller at all times.
AUDIENCES removes the privacy, security and operational risks associated with external processors and intermediaries, while enabling real-time activation with complete transparency.
YOUR CLOUD ENVIRONMENT
Data stays here.
Signals distribute from here.
Signals distribute from here.
Zero data movement
Full control retained
This architecture did not exist before. It had to be built. We built it for you.
Independence
Independent by design.
Trusted by necessity.
AUDIENCES is an independent, enterprise software company.
Not owned by media platforms.
Our technology decisions are driven by what's right for our clients, not by platform dependencies.
Not aligned to identity graphs or walled gardens.
We operate outside the ecosystem's conflicts of interest, giving our clients genuine neutrality.
We do not monetise or process customer data.
Our incentives are aligned to our clients, not the ecosystem around them. Your data is yours.
Our role is to enable organisations to activate first-party data safely, transparently and at scale — inside their own cloud environments.
The Team
Meet The Team
A team built for enterprise reality.
AUDIENCES is built by a team spanning enterprise software, data engineering, privacy, marketing and commercial strategy. What defines the team is not job titles, but judgement.
Architecture
over shortcuts
Clarity
over complexity
Long-term infrastructure
over short-term optimisation
We don't chase novelty. We build systems our clients can rely on.
Molly Peake
Head of Customer Success & Partnerships
Gustavo Mattos Schaedler
Lead Software Engineer
Helen Mussard
VP Marketing
Aleks Polubinski
Client Partner
Nicola Webb
Client Partner
Gabrielle Kennedy
Customer Success Mgr
Kalpana Jayaram
Client Partner
Irin Rahman
CTO
Hugh Stevens
Managing Director EMEA
Matt Wilkinson
Co-Founder & CCO
Rob McLaughlin
Founder & CEO
Ready to Start?
AUDIENCES is building the signal distribution infrastructure that allows organisations to activate first-party data in real time — entirely inside their own cloud environments.
