Put More Of Your Customer Data To Work
See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.
About AUDIENCES
Built to change how data is activated.
We believe organisations should be able to realise the full value of their first-party data without sacrificing control, flexibility or independence.
That's why we built AUDIENCES: an independent, cloud-native activation platform that connects enterprise customer data to the marketing and media ecosystem, without requiring the underlying data to move.
Our origin
Built from real enterprise experience.
AUDIENCES was founded on a simple observation: organisations were investing heavily in customer data infrastructure, yet activating that data for marketing remained unnecessarily complex.
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Drawing on first-hand experience across enterprise data, advertising and technology, our founders recognised an opportunity to build something fundamentally different.Rather than moving customer data into another platform, why not bring activation directly to where the data already lives?
That thinking became AUDIENCES. A cloud-native platform built to connect enterprise data to marketing activation, while keeping organisations in control.
That thinking became AUDIENCES. A cloud-native platform built to connect enterprise data to marketing activation, while keeping organisations in control.
AUDIENCES WAS BUILT ON A DIFFERENT BELIEF:
Activation should happen where the data already lives.
Pioneering
A new category, by design.
AUDIENCES pioneered the in-cloud model for first-party data activation.
Our cloud-native application is deployed entirely inside a brand or data owner's environment. Data never leaves the organisation. The brand remains the data controller at all times.
AUDIENCES removes the privacy, security and operational risks associated with external processors and intermediaries, while enabling real-time activation with complete transparency.
YOUR CLOUD ENVIRONMENT
Data stays here.
Signals distribute from here.
Signals distribute from here.
Zero data movement
Full control retained
This architecture did not exist before. It had to be built. We built it for you.
Independence
Independent by design.
Built Around Your Business
AUDIENCES is an independent enterprise software company. We're not tied to any single cloud provider, identity solution or advertising platform. That independence gives organisations the freedom to choose how their customer data is activated, without being constrained by a proprietary ecosystem.
Not owned by media platforms.
Our technology decisions are driven by what's right for our clients, not by platform dependencies.
Not aligned to identity graphs or walled gardens.
We operate outside the ecosystem's conflicts of interest, giving our clients genuine neutrality.
We do not monetise or process customer data.
Our incentives are aligned to our clients, not the ecosystem around them. Your data is yours.
The LEADERSHIP Team
Meet The Leadership Team
Experienced Leadership. Shared Vision.
Our leadership team brings together extensive experience across enterprise technology, advertising, data and marketing. With a track record of building and scaling businesses, we're united on a clear ambition: to make first-party data activation simpler, more effective and more accessible for organisations everywhere.
Rob McLaughlin
Founder & CEO
Matt Wilkinson
Co-Founder & CCO
Irin Rahman
CTO
Molly Peake
Chief Customer Oficer
Hugh Stevens
Managing Director EMEA
Helen Mussard
VP Marketing
Tom Blenkin
Commercial Director & Snowflake Lead
Strategic Advisory Board
Strategic Advisory Board
Industry Expertise. Strategic Perspective.
Our Strategic Advisory Board brings together experienced leaders from across advertising, media, data and technology.
With proven track records in building, scaling and transforming global businesses, our advisors bring deep industry knowledge, commercial expertise and strategic perspective to AUDIENCES, helping shape our long-term vision and direction.
With proven track records in building, scaling and transforming global businesses, our advisors bring deep industry knowledge, commercial expertise and strategic perspective to AUDIENCES, helping shape our long-term vision and direction.
Francis Turner
Strategic Advisor
A media and technology entrepreneur with over 20 years of experience building and scaling businesses. Francis co-founded Adyoulike, the native advertising platform acquired by OpenWeb for $100 million. He brings extensive expertise in publisher monetisation, commercial strategy, investment and the global advertising ecosystem.
Steve Simpson
Strategic Advisor
An investor, advisor and marketing technology leader with extensive experience across WPP, Publicis and Dentsu. Steve specialises in connecting data, analytics, AI and technology to measurable business outcomes, bringing deep expertise in global agency operations, marketing transformation and commercial strategy.
Paul Wright
Strategic Advisor
A senior media and technology executive with nearly four decades of experience across Sky, Amazon, Apple and Uber. Paul helped establish Uber's advertising business across EMEA and has founded three companies, contributing to four successful exits. He brings deep expertise in retail media, commercial strategy and global advertising innovation.
Nikhil Dixit
Strategic Advisor
An adtech entrepreneur and investor with nearly two decades of experience across global advertising technology and data businesses. Nikhil held senior roles at Invite Media and Google before co-founding Arbor, which was acquired by LiveRamp. He brings extensive expertise in identity, data connectivity and scaling technology businesses.
Careers
Careers
We don't have any open roles at the moment but we're always keen to hear from people who share our vision for privacy-first, in-cloud data activation. Get in touch to find out more.
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