Put More Of Your Customer Data To Work
See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.
THE AUDIENCES PLATFORM
First-Party Data Activation, Without The Complexity.
The AUDIENCES product connects your customer intelligence to the media ecosystem without moving your data into another marketing platform — so marketing teams activate more of the data they already have.
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Product Features.
Five capabilities that take you from customer data to activated audiences — all in one enterprise application.
01
Data Sources
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Connect directly to the customer data already in your cloud.
AUDIENCES works with the customer data your organisation already holds, connecting directly to cloud environments including Snowflake and Databricks. Give marketing teams access to the customer intelligence they need — without creating another customer database.
02
Audience Builder
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Build precise audiences without writing code.
Turn customer intelligence into activation-ready audiences through an intuitive, self-service interface. Select attributes, combine conditions and see how your audience changes as you build — no SQL or engineering support required for every campaign.
03
Activation Connectors
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Build once. Activate across your media ecosystem.
Move seamlessly from audience creation to activation. AUDIENCES connects directly to advertising and media platforms, so users activate audiences across multiple destinations from within the application — without building separate workflows for every destination.
04
Governance and Security
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Give marketing teams access. Keep your organisation in control.
AUDIENCES is built for enterprise environments where customer data needs to be both useful and protected. Administrators control who can access the application and which data and attributes are available to them — marketing teams gain independence, your organisation retains oversight.
05
In-Cloud Deployment
Your customer data stays in your environment.
AUDIENCES is deployed within your organisation's existing cloud infrastructure — there is no separate AUDIENCES customer database to populate and maintain, and our commercial model isn't driven by how much data you hold. It's one flat fee.
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THE PLATFORM
Everything You Need To Build And Activate Audiences.
From connecting customer data to building audiences and activating them across media, the AUDIENCES product brings first-party data activation into one enterprise application.
Connect the data already in your cloud.
Plug straight into Snowflake, Databricks or BigQuery. AUDIENCES runs inside your environment, so nothing is copied out.
Build precise audiences, no code.
Point-and-click rules on any attribute.
Activate across your media ecosystem.
Push audiences straight to the ad platforms and partners you already use.
Govern access, security and transparency centrally.
Roles, permissions and a full audit trail in one admin view. Enterprise-grade by default.
Marketing freedom. Enterprise control.
Give marketing teams the freedom to build and activate audiences, while keeping access, permissions and customer data governed centrally.
INTEROPERABILITY
Built To Work With Your Technology.
AUDIENCES doesn't ask you to replace the technology you've already invested in. The product works across your existing data, identity and media ecosystem, giving you the flexibility to choose the partners and platforms that are right for your business.
The product plugs into your existing stack — no rip-and-replace, no new customer database.
Independent by design
Interoperable by default
Use the partners and platforms you choose
Your Cloud
Snowflake · Databricks · AWS · Azure · GCP
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Media Ecosystem
Meta · Google · TikTok · CTV · DOOH · Retail Media
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AUDIENCES
Connect · Build · Activate · Govern
