Help brands activate first-party audiences without moving customer data
AUDIENCES enables Retail Media Networks to activate shopper audiences directly from their own cloud environment, helping brands deliver more effective campaigns while retailers retain complete ownership, governance and control of their customer data.
Built for the modern cloud, AUDIENCES provides the independent activation layer that helps Retail Media Networks scale, collaborate and grow.
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Customer data remains inside your cloud
No data movement or duplication
Enable brands to bring their own data and identity
Search, Social, Programmatic, CTV and Commerce Media
Live in weeks, not months
The Challenge Facing Retail Media Networks
Retail Media Networks have successfully built premium advertising environments based on trusted first-party customer relationships. The next challenge is scale. Brands increasingly want to combine their own customer intelligence with retailer audiences, activate campaigns across multiple media channels and measure performance consistently.
To continue growing, Retail Media Networks need infrastructure that enables collaboration without compromising customer trust. AUDIENCES provides exactly that.
However, many Retail Media Networks still rely on activation models that require:
Customer data to be copied, exported or shared across multiple technology providers
Unnecessary complexity
Slower activation
Additional governance requirements
Why Retail Media Networks Choose AUDIENCES
An independent activation layer for Retail Media. Unlike traditional onboarding providers, AUDIENCES operates directly inside your cloud environment.
Enable Brand Collaboration
Allow advertisers to activate their own first-party customer intelligence alongside retailer audiences without either organisation moving or surrendering ownership of its data.
Increase Media Revenue
Create premium audience products that deliver stronger campaign performance and increased advertiser demand.
Protect Customer Trust
Customer data never leaves your cloud environment.
Faster Campaign Activation
Reduce the time between audience creation and campaign launch.
Independent Technology
AUDIENCES is cloud-native and independent, supporting multiple clouds, identities and activation platforms.
Future-Proof Your Network
Build Retail Media infrastructure designed for interoperability rather than proprietary ecosystems.
Built for an Interoperable Retail Media Ecosystem
Retail Media succeeds when retailers and brands can work together. AUDIENCES enables this collaboration by providing a neutral activation layer that connects:
Each organisation retains ownership of its own data while AUDIENCES enables secure audience activation between them.
No unnecessary data movement. No duplicated customer records. No proprietary lock-in. Just privacy-first collaboration.
Retail Media Use Cases
AUDIENCES helps Retail Media Networks create more valuable advertising solutions. Common use cases include:
Why Cloud-Native Activation Matters
As Retail Media Networks mature, brands expect more than onsite advertising. They want to activate audiences across the entire media ecosystem while using their own customer intelligence. AUDIENCES enables Retail Media Networks to become an extension of advertisers' first-party data strategy by activating audiences directly from the cloud where customer data already lives.
Stronger advertiser relationships
Greater audience interoperability
Reduced governance complexity
Faster activation
Better campaign performance
Increased commercial value
1
Connect
Deploy AUDIENCES inside your cloud.
2
Collaborate
Securely connect retailer and advertiser audience intelligence while each party retains ownership of its own data.
3
Activate
Deliver audiences directly to Search, Social, Programmatic, CTV and Retail Media environments without moving customer data.
Built for Modern Retail Media Networks
Whether you're building a new Retail Media Network or expanding an established platform, AUDIENCES helps unlock greater value from first-party customer intelligence.
Frequently Asked Questions
Does customer data leave our cloud?
No. Customer data remains inside your cloud environment at all times.
Can brands use their own first-party data?
Yes. AUDIENCES enables brands to bring their own data and identity while retailers maintain ownership of theirs.
Which cloud environments are supported?
Snowflake, Databricks, Google Cloud, AWS and Azure.
Does AUDIENCES replace our Retail Media platform?
No. AUDIENCES complements your existing Retail Media technology by providing the cloud-native activation layer between advertiser data, retailer audiences and activation channels.
Which advertising channels are supported?
Search, Social, Programmatic, Connected TV, Commerce Media and Retail Media.
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