SIGNAL: After Hours. Celebrating Partnership, People and Better Data Activation

Earlier this week, we announced that AUDIENCES and Outra are extending our partnership into a second year.

The partnership brings together Outra’s rich UK household intelligence with AUDIENCES’ independent activation infrastructure, helping turn valuable data into actionable audience signals across the advertising ecosystem. For Outra, that means more routes to market for its data. For marketers, it means greater choice over the intelligence they use and where they activate it with control and privacy built in. You can read the full partnership announcement here.

And we thought that was worth celebrating.

Introducing SIGNAL: After Hours

On 26 November, AUDIENCES and Outra are bringing together clients, partners and friends from across advertising, media, data and technology for the first SIGNAL: After Hours in London. The idea is simple: Where intelligence meets activation. And a pint.

There are plenty of industry events built around packed agendas, panels and presentations. SIGNAL: After Hours is deliberately different.

No panels.
No presentations.
No sales pitches.

Just good drinks, good people, good conversation and an optional pub quiz later in the evening. Register here to join a new community celebrating and building indepenent tech.

Why SIGNAL?

The name reflects what sits at the heart of our partnership with Outra. Data on its own only gets you so far. The real opportunity is turning intelligence into a signal that can actually be used across the channels and platforms where marketers want to reach their audiences.

That is what Outra and AUDIENCES are working together to enable. Outra brings rich household intelligence, including signals around home movers, affluence, life stage and purchase intent. AUDIENCES provides the independent infrastructure to make those signals actionable across multiple media environments, while helping data owners retain control of their underlying data.

SIGNAL: After Hours is a chance to bring the people behind that ecosystem together too.

Building the ecosystem around better activation

The future of audience activation will not be built by one platform, one identity solution or one data provider.

It will depend on businesses being able to work together connecting high-quality intelligence with flexible, interoperable technology and giving marketers more choice in how they activate it. That is why partnerships matter. And it is why we want SIGNAL: After Hours to be an opportunity to get clients, agencies, publishers, data businesses and technology partners in the same room, swap ideas and have the kinds of conversations that do not always happen on a conference stage. Preferably over a pint.

Join us

SIGNAL: After Hours
26 November | London

Attendance is invitation-only, but if you work across advertising, data, media or technology and would like to join us, we would love to hear from you.

Register your interest here.