Meet AUDIENCES at egta’s Marketing & Sales Meeting in Amsterdam

AUDIENCES Co-Founder & CCO Matt Wilkinson will be speaking at egta’s Marketing & Sales Meeting in Amsterdam on 7-8 October, joining broadcasters and media leaders from across Europe to discuss the future of advertising, data and audience activation.

Next week, AUDIENCES is heading to Amsterdam as Matt Wilkinson joins egta’s Marketing & Sales Meeting. We’re delighted to have been invited to take part in an event that brings together marketing, sales and advertising leaders from across the TV and audio industry.

It comes at an important time for broadcasters and media owners. They are sitting on incredibly valuable first-party data and direct customer relationships, while advertisers are increasingly looking for high-quality, addressable audiences.

The opportunity is significant. But turning that data into audiences that can be used across the wider advertising ecosystem can still be unnecessarily complex.

Making first-party data actionable

At AUDIENCES, we believe data owners should be able to make more of the data they already have – without giving up control of it. Our cloud-native software is installed directly within a company’s own cloud environment. Data stays where it is, the customer remains the data controller, and teams gain an intuitive way to build, manage and activate first-party audiences across media channels.

For broadcasters and publishers, that creates new opportunities to extend the value of their audience data, increase addressable reach and develop new commercial opportunities with advertisers.

It’s this approach and what it could mean for the future of broadcaster audience activation that Matt will be sharing at egta.

Meet Matt in Amsterdam

Alongside his session on the 7th October, Matt will be meeting with broadcasters, media owners and partners throughout the event.

If you’re attending egta’s Marketing & Sales Meeting on 7-8 October in Amsterdam and would like to learn more about AUDIENCES, our technology and how we’re working with data owners, we’d love to hear from you. Message Matt at matt.wilkinson@weareaudiences.com to connect.

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