See You at MAD//Fest: The CMO Just Hijacked the Cloud Strategy

AUDIENCES is proud to support MAD//Fest 2026, with two appearances on the Disruptor Stage exploring why customer intelligence is becoming marketing’s most valuable asset.

There’s nowhere quite like MAD//Fest. It’s where the marketing industry comes together to challenge convention, share bold ideas and hear from the brands and technology leaders shaping what’s next. We’re proud to be supporting this year’s festival, with the AUDIENCES team on-site and ready to meet brands, publishers, agencies and partners across the festival days.

Most importantly, we hope you’ll join us on the Disruptor Stage as we explore how first-party data, cloud technology and independent infrastructure are changing the future of marketing.

AUDIENCES Hosted Session - Tuesday 7 July at 11:40am on the Disruptor Stage

Title: The CMO Just Hijacked the Cloud Strategy - Why customer intelligence is becoming marketing’s most valuable asset*

For years, cloud transformation was seen as a technology project, led by CTOs and focused on infrastructure, migration, security and governance. Today, that conversation has moved into the marketing department.

As organisations invest heavily in cloud platforms, CMOs are increasingly asking a different question: **how do we turn that investment into growth, better customer experiences and more effective media activation?**

Join Rob McLaughlin, CEO and Founder of AUDIENCES, Hannah Fisher, CMO at Saga Travel, and Matt Pilgrim, Partner Development Director at Snowflake, as they explore how customer intelligence is becoming a competitive advantage. The session will look at why first-party data is moving from a compliance requirement to a growth driver, how marketers can put their cloud investments to work, and why the next generation of marketing leaders are taking a greater interest in where their customer data lives, how it is used and who ultimately controls it.

‍EXPERIAN Hosted Panel on Wednesday 8 July at 2.55pm on the Disruptor Stage

We’re delighted to be back on the Disruptor Stage the following day as Rob joins Experian and Easyjet to discuss why less than 3% of media spend is actually informed by first-party data. They will share how this is not because brands don’t have it, but because activating it at scale is still broken - Until AUDIENCES came along :)

It’s another opportunity to explore how the market is evolving, and why collaboration across the ecosystem has never been more important.

Meet the AUDIENCES Team

The conversations don’t stop when the sessions end. The AUDIENCES team will be at MAD//Fest across all days, meeting with customers, partners, publishers and brands. Whether you’d like to discuss cloud strategy, first-party data activation or how independent technology can help you get more value from your customer intelligence, we’d love to meet.

If you’re attending MAD//Fest, come along to one of our sessions or get in touch to arrange a meeting.

See you on the Disruptor Stage! 

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