AUDIENCES Builds Strategic Advisory Board as First-Party Data Activation Accelerates
Former Uber and Sky Leader Paul Wright Among Advisors Joining The Company
London, UK – 18th March 2026 – Following the launch of its new brand last week, AUDIENCES, a cloud-native software company enabling brandsto activate first-party data directly within their own cloud infrastructure, has announced the formation of a Strategic Advisory Board.
Industry leader Paul Wright is among the first advisors to be revealed, as the company begins introducing a group of senior figures fromacross the brand, agency, retail media, publisher and investment ecosystems.
Paul Wright, a senior technology and media leader with nearly four decades of experience across start-ups and global platformsincluding Sky, Amazon, Apple and Uber, is among the first advisors to be introduced.
Wright most recently helped build Uber’s advertising business across the UK and EMEA, joining in late 2022 as the first Londonemployee of its rapidly expanding ads division. An entrepreneur and active technology investor, he has founded three companies and been involved in four successful exits, including a company he co-founded that was later acquired by Sky. He is widely recognised for his early work in retail and commerce media, helpingshape how brands connect media investment with real commercial outcomes.
Beyond his industry roles, Wright serves as a Governor of Ravensbourne University London, lectures on business strategy for the FutureLondon Academy MBA programme and is a long-standing advocate for neurodiversityin the media and technology sectors.
The advisory board has been created to provide strategic guidance as AUDIENCES enters its next stage of growth, following the launch ofits new brand and the continued expansion of its leadership team.
Unlike traditional approaches that require customer data to be moved into external platforms, AUDIENCES’ software enables organisations toactivate first-party audiences directly from within their own cloudinfrastructure, dramatically reducing latency while maintaining full enterprisecontrol over governance, privacy and security. At a time when industryestimates suggest less than 3% of media investment is currently informed byfirst-party data, AUDIENCES is helping organisations unlock the full value of thedata they already hold.
The board will act as a group of trusted industry advisorst o the leadership team, bringing deep expertise from across the globalmarketing, media and technology ecosystem.
Rob McLaughlin, Founder and CEO of AUDIENCES, said: "As the industry moves towards a world built on first-party data, the infrastructure behind how that data is activated is becoming criticallyimportant. We wanted to build an advisory group made up of leaders who have helped shape the modern marketing ecosystem across brands, agencies, publishers and technology platforms. Paul’s experience building global businesses andh elping define the retail media landscape makes him a hugely valuable voice aswe scale the company."
Paul Wright added: "The marketing industry isundergoing a structural shift. As signal loss accelerates and privacy expectations evolve, organisations need new ways to activate their customerdata without losing control of it. AUDIENCES has taken a fundamentally different approach byenabling activation directly inside the enterprise cloud. That architecture isgoing to become increasingly important as the industry evolves."
Additional advisors will be introduced over the coming weeks as AUDIENCES continues to build a board reflecting the breadth of the modern marketing ecosystem.
