Your Best Signal Is Already Yours: AUDIENCES at IAB UK

Helen Mussard

September 11, 2026

On 23 September, AUDIENCES will join IAB UK for Digital Advertising: Performance Without Compromise, an event exploring how the industry can navigate privacy, consent and other challenges without sacrificing measurable performance.

Molly Peake will take to the stage for AUDIENCES, looking at one of the biggest opportunities in digital advertising today: putting more first-party data to work.

Your Best Signal Is Already Yours: First-Party Data Without Compromise

Brands know more about their customers than ever, yet first-party data still informs less than 3% of media spend. Molly will explore why legacy activation technology is holding marketers back and how a new approach can put first-party data to work while keeping privacy, governance and control intact. Because better privacy shouldn’t mean compromising performance. It should unlock better business outcomes.

Event details

Digital Advertising: Performance Without Compromise
23 September 2026
09:30 to 11:30
The Kodak Building, 11 Keeley Street, London

Join Molly and the wider IAB UK community for a morning exploring how digital advertising can deliver performance without compromise.

Register via IAB UK here.

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