AUDIENCES at ATS London 2026: From Data to Signal
On Tuesday 15 September, AUDIENCES will be at ATS London, joining leaders from across the advertising ecosystem to explore one of the industry’s biggest opportunities: how we turn first-party data into valuable, actionable signal.
Our Founder & CEO, Rob McLaughlin, will join the panel “From Data to Signal – Simplifying the Value of First Party Data”, discussing how brands and publishers can move beyond simply owning first-party data and start using it more effectively across the advertising ecosystem.
Moderated by Rachel Smith, CEO & Co-Founder of ExchangeWire, Rob will be joined by:
- David Fisher, Industry Lead, Advertising, Communications, Media & Entertainment at Snowflake
- Rachel Cottis, Head of Data-led Advertising at The Telegraph
- David Bradford, European Managing Director at Bloomberg Media
As first-party data becomes increasingly important to advertising and marketing strategies, the opportunity is shifting from simply collecting and managing data to turning it into signals that can actually be used.
The panel will explore what is still holding activation back, the role of modern cloud infrastructure in simplifying the process, and how greater interoperability across data, identity and activation technology can help brands and publishers get more value from their first-party data.
For AUDIENCES, it’s a conversation that sits at the heart of what we’re building: making it simpler for businesses to activate their data while retaining control, independence and choice over how and where it is used.
Catch Rob McLaughlin at ATS London
Tuesday 15 September 2026 at 3:00–3:30pm BST
From Data to Signal – Simplifying the Value of First Party Data
If you’re attending ATS London, come and meet the AUDIENCES team and join the conversation.
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