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First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.
Publisher Pub Drinks: Bringing the Industry Together This May 7th
Connecting Publishers and Partners to Discuss the Growing Role of First-Party Data In Activation and Monetisation
That’s a Wrap! AUDIENCES Takes To The Stage At New Video Frontiers in London
Why The Future of TV Will Be Defined by Signals, Not Screens
The Activation Gap: Why First-Party Data Still Isn’t Powering Media Investment.
Survey Now Open! Have Your Say on The Activation Gap
AUDIENCES Expands Strategic Advisory Board with Appointment of Agency and Technology Leader Steve Simpson
Steve Simpson Joins A Growing Group of Industry Leaders Advising The Company
Why First-Party Data Activation Needs a Rethink - Podcast Special
Reflections from the ExchangeWire Podcast with AUDIENCES & easyJet
AUDIENCES Builds Strategic Advisory Board as First-Party Data Activation Accelerates
Former Uber and Sky leader Paul Wright Among Advisors Joining The Company
We Are AUDIENCES - A Rebrand That Reflects Who We’ve Become
Today, we’re proud to introduce the new AUDIENCES. This is a deliberate rebrand designed to reflect how far we’ve come and where we are heading.
AUDIENCES | Perspectives Across Verticals Blog - Publishers
Publishers Are Turning First Party Data Into a Real Commercial Advantage
AUDIENCES | Perspectives Across Verticals Blog - Sporting Moments
Why 2026’s Biggest Sporting Moments Will Favour Brands That Truly Know Their Audiences

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