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First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.
Inside the Infrastructure: A Q&A with AUDIENCES CTO Irin Rahman
AUDIENCES’ CTO reflects on her first six months, the evolution of activation infrastructure and why independence and interoperability matter more than ever.
AUDIENCES and Pets at Home Win Gold at the Performance Marketing Awards 2026
The award recognises how Pets at Home is using AUDIENCES’ cloud-native activation technology to unlock greater value from its first-party data whilst maintaining ownership, governance and control within its own cloud environment.
AUDIENCES Founders Named in PMW Powerlist 2026 Top 100
PMW recognises Rob McLaughlin and Matt Wilkinson for redefining how brands activate first-party data in a privacy-first era
AUDIENCES Brings the Publishing Industry Together for Publisher Drinks in London
An evening focused on collaboration, audience monetisation and the future of privacy-first publishing
The Activation Series: Scale Imposter Syndrome: Is The Quiet Confidence Gap Holding Publishers Back?
Why many publishers are undervaluing the true scale and commercial power of their authenticated audiences
Guest Blog: Francis Turner - Rethinking First-Party Data: Why The Next Generation Model Is About Control, Not Complexity
In this guest blog, Francis shares his view on the structural shift underway in first-party data and why the next phase of the market will be defined not by more data, but by a fundamentally different model for how it is activated.
AUDIENCES Appoints Francis Turner As Strategic Advisor As It Builds Out Industry-Leading Advisory Board
Appointment strengthens AUDIENCES’ growing advisory board as it scales its independent, in-cloud approach to first-party data activation across brands and publishers
The Activation Series - Q&A Special on Rethinking Activation in Regulated Markets
Nicola Webb speaks with Alex O’Shaughnessy on how brands in regulated industries can turn first-party data into responsible, real-time action.
Publisher Pub Drinks: Bringing the Industry Together This May 7th
Connecting Publishers and Partners to Discuss the Growing Role of First-Party Data In Activation and Monetisation

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