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First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.
From Customer Intelligence to Marketing Outcomes
Why leading organisations are turning their Snowflake investment into actionable marketing outcomes
See You at MAD//Fest: The CMO Just Hijacked the Cloud Strategy
AUDIENCES is proud to support MAD//Fest 2026, with two appearances on the Disruptor Stage exploring why customer intelligence is becoming marketing’s most valuable asset.
Beyond the Croisette: Reflections from Cannes Lions 2026
From customer meetings to our exclusive IAB Europe lunch, one message came through loud and clear: native technology, neutral infrastructure and first-party activation are now firmly on every marketer's agenda.
The Cloud Conversation Has Changed: Why CMOs Are Now Part of It
The reason is simple. Organisations are asking how they can derive more value from the data they already have in the cloud.
Where Data Meets Creative: What Molly Peake's PMW Recognition Says About the Future of Marketing
New podcast and blog discussing how customer insight drives business outcomes
Latest News: AUDIENCES Integrates With Snowflake To Put Brands and Publishers Back In Control of Activation
The launch of AUDIENCES Snowflake Native Application marks a major step forward for privacy-first advertising infrastructure and enterprise data activation
Reimagining First-Party Data Activation in Insurance: What Brands Can Learn from Our Campaign Tech Awards Finalist with Saga
Industry Recognition for a New Approach to Data Activation
From Loyalty to Growth: What Retailers Can Learn from Pets at Home's Award-Winning Use of Data
How Pets at Home turned first-party customer insight into award-winning advertising performance and what other retailers can learn from its approach.
The AUDIENCES Team Will Be Heading to Cannes Lions 2026
From retail media and CTV to privacy-first activation and independent technology, the AUDIENCES team will be joining industry conversations across Cannes Lions 2026.

Put More Of Your Customer Data To Work

See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.
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