Latest News: AUDIENCES Integrates With Snowflake To Put Brands and Publishers Back In Control of Activation

The launch of AUDIENCES Snowflake Native Application marks a major step forward for privacy-first advertising infrastructure and enterprise data activation

London,UK – 15 June 2026: AUDIENCES, the independent software company that enables brands and data owners to distribute and activate first-party data signals directly from their own cloud infrastructure, today announces the launch of its Snowflake Native App on Snowflake Marketplace.

AUDIENCESis the leading Native App of its kind for privacy-first audience activation across advertising and marketing use cases, built directly within the Snowflake environment. Through the Snowflake AI Data Cloud - trusted by many Fortune 500and Forbes Global 2000 companies - the launch enables enterprises to activate first-party audiences securely without moving or duplicating customer data outside their cloud environment. This enables the activation of first party data without the need for external agency partners, helping maintain data sovereignty for data owners. The app accelerates activation across Meta, Google, TikTok and CTV channels, reducing deployment times from months to weeks while keeping data fully within the organisation’s cloud.

The collaboration between AUDIENCES and Snowflake, the AI Data Cloud company, represents a major industry milestone and a significant step in the evolution of enterprise in-cloud advertising infrastructure, where organisations retain full data control at all times.Existing AUDIENCES customers on Snowflake are already accelerating adoption across retail, travel, publishing and regulated sectors.

Founded in 2023 and built for the post-GDPR era, AUDIENCES pioneered a model that enables brands and data providers to activate first-party data directly within their own cloud infrastructure. Unlike many activation providers, AUDIENCES is an independent cloud-agnostic solution, which allows organisations to activate data within Snowflake while maintaining flexibility across broader enterprise infrastructure strategies.

The collaboration reflects a broader shift in how first-party data is used in advertising, moving from slow, fragmented onboarding to secure, real-time activation within existing data environments. It comes at a time when brands and publishers are under growing pressure to make  first-party data operational across advertising, AI and measurement use cases, while maintaining strong privacy, governance, and infrastructure control. As organisations consolidate around cloud data platforms, the ability to activate data securely within those environments is increasingly becoming  a strategic priority.

Rob McLaughlin, Founder and CEO at AUDIENCES, said: “Organisations have invested heavily in cloud infrastructure and first-party data strategies, but are still struggling to get true value from their data without exporting it to third parties. Our goal is to give brands and publishers the activation infrastructure they need, without compromising on control or ownership of their proprietary data. Given  that many of our existing customers already use Snowflake to organise their data,  placing our technology within their system was the natural next step.”

Dan Waters, VP of EMEA Partners & Alliances at Snowflake, said: “As enterprises increasingly look to operationalise first-party data securely within their cloud environments, independent partners like AUDIENCES are helping extend the value of theSnowflake ecosystem into advertising and marketing activation use cases. We’re pleased to support innovative partners who are enabling this shift and helping modernise marketing and advertising workflows through in-cloud activation.”

The AUDIENCES Snowflake Native App is available immediately through the SnowflakeMarketplace. Further details can be found here.