First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.

The Activation [not Implementation] Timeline...Spoiler, it's less than 3 weeks

Marketing and advertising technologies have long been associated with lengthy lead times... not AUDIENCES.

How First-Party Data Is a Force for Reach and Scale

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data

AUDIENCES sketched across the legendary ExchangeWire Whiteboard

Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.

AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy

Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it

Things have changed forever - Google Chrome, 3rd party cookies & modern marketing

After a long period of ambiguity and diversion Google yesterday announced that their browser Chrome will in fact continue to handle 3rd party cookies into the future

Conversion APIs - Time to fuel the algos with omnichannel data

AUDIENCES provides direct connections to 'CAPI' services, enabling advertisers to fuel their advertising activities with omnichannel data

Ad Fraud and 1st Party Data - The Forbes debacle & more

The industry has been rocked by the revelations exposed through the report from Adalytics, an ad quality firm, alleging the systematic misleading of advertisers.

Ad Fraud and 1st Party Data - The Forbes debacle & more

The industry has been rocked by the revelations exposed through the report from Adalytics

Strategic partnership accelerates activation fr publishers across North America

AUDIENCES is excited to announce a strategic partnership with Leverage Lab a U.S. leader is the provision of audience data infrastructure.

Ready to activate your data?

Join the brands already transforming their media performance with first-party data activation that stays inside your cloud.