AUDIENCES promotes Molly Peake to Chief Customer Officer

London, UK - 17th September 2026 – AUDIENCES, the independent, cloud-native audience activation software company, has promoted Molly Peake to Chief Customer Officer.

Molly was the first employee brought into the business by co-founders Rob McLaughlin and Matt Wilkinson. Since joining AUDIENCES, she has built its customer success function from the ground up and played a central role in turning the company’s technology into measurable marketing and business outcomes for its customers.

Through successful onboarding and a deep understanding of each organisation’s commercial objectives, Molly has helped customers embed AUDIENCES within their businesses and unlock more value from their first-party data. This customer-led approach has contributed to a 113% net revenue retention rate and the continued growth of AUDIENCES’ existing client relationships.

In her new role, Molly will lead the company’s global customer strategy and oversee the complete customer journey, from onboarding and adoption through to account development and long-term growth. She will also work closely with AUDIENCES’ product, commercial and partnership teams to ensure customer needs continue to shape the software and its future development.

Molly’s promotion follows her recognition as one of Performance Marketing World’s 30 Under 30 winners for 2026, celebrating the emerging talent helping to shape the future of the performance marketing industry.

Rob McLaughlin, Founder and CEO of AUDIENCES, said: “Molly took a chance on AUDIENCES at the very beginning, becoming the first person Matt and I brought into the business. Since then, she has built a customer function that reflects exactly how we want to operate: commercially focused and committed to delivering meaningful outcomes.

“Our net revenue retention rate is a direct reflection of the value Molly and her team deliver. From successful onboarding to helping customers expand how they use our software, she ensures that our technology translates into tangible marketing and business results. Her promotion to Chief Customer Officer is thoroughly deserved and marks an important step in the continued development of our leadership team.”

Molly Peake, Chief Customer Officer at AUDIENCES, said: “Being the first employee at AUDIENCES gave me an incredible opportunity to help shape the business from its earliest days. It has been hugely rewarding to grow alongside our customers, understand their objectives and help them turn first-party data into better marketing and performance and wider business value.

“Customer success goes far beyond implementing software. It is about helping every customer adopt the technology effectively, demonstrate its impact internally and continue finding new ways to create value from it. I’m incredibly proud of the relationships and results we have built, and I’m excited to put the customer voice at the heart of our next stage of growth.”

The appointment reflects AUDIENCES’ continued investment in customer success as the business scales its software and expands its work with brands, publishers, data providers and retail media networks.

For more information, visit weareaudiences.com.

Media contact:
Helen Mussard
VP Marketing, AUDIENCES