New

AUDIENCES Native App Now Available on Snowflake

Activate first-party audiences directly from your Snowflake environment with no data movement, no duplication and no compromise on governance.
Read the press release .

Why This Matters

For years, brands and publishers have had to move customer data into external platforms to activate audiences, creatingduplication, complexity and governance challenges.

The AUDIENCES Native App changes that.

Snowflake customers can now create and activateaudiences directly within their own cloud environment while maintaining complete control over their data.

“As enterprises increasingly look to operationalise first-party data securely within their cloud environments, independent partners like AUDIENCES are helping extend the value of the Snowflake ecosystem into advertising and marketing activation use cases. We’re pleased to support innovative partners who are enabling this shift and helping modernise marketing and advertising workflows through in-cloud activation.”

Dan Waters

VP of EMEA Partners & Alliances
Snowflake

Why audiences

redesign to focus on the consumption and commercial model

Use your consumption commitment to purchase the AUDIENCES application

No data movement or duplication

Activate audiences without exporting, copying, or syncing data outside Snowflake.

Stay in control

You remain the data controller with full governance and visibility.

Privacy-first by design

Built for regulated industries and modern compliance requirements.

Faster activation

Remove delays caused by onboarding, syncing, and external processing.

Zero media tax

A fixed-fee model, zero additional CPM on your media spend

How it works

AUDIENCES securely connects your Snowflake data to media and marketing platforms via direct integrations, enabling activation without moving or duplicating data.

All activation happens from within your Snowflake environment. A simple user interface, built inside Snowflake

AUDIENCES provides a user interface directly within Snowflake, giving teams a clear view of their audiences and activation workflows.

From one place, you can:

Explore and build audiences from your first-party data

Select activation destinations across media and marketing channels

Launch and manage campaigns directly

Monitor performance and optimise

You're then ready to activate your proprietary data across your marketing ecosystem:

Paid media (programmatic, social, CTV, DOOH and search)

CRM and lifecycle channels

Customer engagement platforms

Who we help

Built for brands, publishers and data providers

AUDIENCES enables both sides of the ecosystem to unlock value from first-party data.

For brands

Reach and activate high-value audiences across media and marketing channels directly from your Snowflake environment.

For publishers & data providers

Monetise first-party data by making audiences available for activation in a privacy-safe, controlled way.

Trusted by leading brands

AUDIENCES works with leading brands across retail,travel and finance to deliver privacy-first, high-performance activation.

Unlike traditional activation platforms, AUDIENCES operates entirely within your cloud, removing the need for external data onboarding or identity duplication.

Request a demo

Ready to Activate Directly From Snowflake?

See how leading organisations are turning their Snowflake investment into a marketing activation engine.
Book a demo to learn how AUDIENCES can help you activate first-party audiences directly from your cloud environment.

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Ready to start? Who we help

AUDIENCES is built for the entire first-party data ecosystem.

We work with brands, publishers and data owners who need to activate data securely without moving it.

For Brands

Activate first-party data without increasing risk.

For Retailers

Turn customer insight into performance across media and commerce.

For Retail Media

Power retail media networks without exporting data.

For Publishers

Monetise insight to support independent journalism without compromising audience trust.

For Platforms (SSPs and DSPs)

Enable first-party activation without becoming a data processor.

For Data Providers

Distribute value, not datasets. Your data is valuable because it’s trusted.

Get started with AUDIENCES on Snowflake

Start activating your first-party data directly from Snowflake