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First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.
AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy
Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it
Things have changed forever - Google Chrome, 3rd party cookies & modern marketing
After a long period of ambiguity and diversion Google yesterday announced that their browser Chrome will in fact continue to handle 3rd party cookies into the future
Conversion APIs - Time to fuel the algos with omnichannel data
AUDIENCES provides direct connections to 'CAPI' services, enabling advertisers to fuel their advertising activities with omnichannel data
Ad Fraud and 1st Party Data - The Forbes debacle & more
The industry has been rocked by the revelations exposed through the report from Adalytics, an ad quality firm, alleging the systematic misleading of advertisers.
Ad Fraud and 1st Party Data - The Forbes debacle & more
The industry has been rocked by the revelations exposed through the report from Adalytics
Strategic partnership accelerates activation fr publishers across North America
AUDIENCES is excited to announce a strategic partnership with Leverage Lab a U.S. leader is the provision of audience data infrastructure.
Strategic partnership accelerates activation for publishers across North America
AUDIENCES is excited to announce an exciting strategic partnership with Leverage Lab a U.S. leader is the provision of audience data infrastructure
Google Cloud, AWS & Azure partnerships continue to strengthen
Advertisers and publishers are increasingly turning to their 1st party data as the source of customer identity.
AUDIENCES closes investment round led by Haatch
AUDIENCES is excited to announce the completion of an investment round led by Haatch.

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