AUDIENCES is excited to announce the completion of an investment round led by Haatch, unlocking the next phase of growth. Rob McLaughlin, Founder & CEO stated "This is a brilliant step for our team, clients and partners as we focus on accelerating the activation of 1st party data across the industry. Going out to venture capital and the wider investment community we found a strong appetite for what we are building here at AUDIENCES, Haatch immediately stood out from the pack with their deep expertise, track record and innovative approach to funding. Working on this investment round with Haatch has been invigorating and we are excited for where this partnership takes us".
Since incorporation in July 2021 and launch to market in January 2022 AUDIENCES has achieved rapid traction with enterprise brands such as Three UK, Pets at Home & Saga plc. AUDIENCES is the leading solution for delivering 1st party data to advertising & marketing. Key to the approach is total data security and privacy compliance due to the nature of AUDIENCES operating as a cloud native application within the client's own Microsoft Azure, AWS or GCP cloud infrastructure.
With the deprecation of 3rd party cookies advertisers and publishers are increasingly turning to 1st party customer data as the source of addressability in the advertising eco-system across search, social, programmatic & CTV. These themes have only sought to accelerate the need for activation of 1st party data and AUDIENCES is well positioned with a market leading and proven product. Further partnership and endorsement from media holding companies such as Publicis, Dentsu, Omnicom & WPP and a raft of indies has underwritten client strategies which put 1st party data activation the centre.
Charlie Weavers-Wright, Associate at Haatch stated; "We're extremely excited to be backing AUDIENCES at such an early stage! AUDIENCES allows companies to use first party customer data to inform media (advertising) purchasing without breeching any GDPR compliance and security regulations. I was particularly impressed with the progress they've achieved to-date, securing large enterprise contracts with industry leaders and UK household name brands! Rob McLaughlin (Founder & CEO) brings deep domain experience and a global network from over 10 years in the industry, leading Digital Decisioning and Analytics at Sky. I'm thrilled to be a part of their journey and support them on their path to growth!"
Haatch are a venture capital firm that invest in B2B SaaS companies solving deep pains in the present and/or creating massive impact for organisations. Over 70+ investments in 3 years have led to a refined, disciplined investment strategy and a portfolio value of over £800m.
Leading advertisers & publishers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.