First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.

Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV

Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives

Parkdean Resorts nominated for best Data-Driven Marketing campaign

AUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!

Pets at Home shortlisted for prestigious DMA award in media strategy

Leading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.

The Activation [not Implementation] Timeline...Spoiler, it's less than 3 weeks

Marketing and advertising technologies have long been associated with lengthy lead times... not AUDIENCES.

How First-Party Data Is a Force for Reach and Scale

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data

AUDIENCES sketched across the legendary ExchangeWire Whiteboard

Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.

Put More Of Your Customer Data To Work

See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.