Insights That Move Marketing Forward

As advertisers and publishers accelerate their activation of 1st party data AUDIENCES has had a front row seat for how the industry achieves match rates and can share key learnings to drive success.

As advertisers and publishers accelerate their activation of 1st party data AUDIENCES has had a front row seat for how the industry achieves match rates and can share key learnings to drive success.

With advertisers and publishers facing the increasing need to establish addressability across advertising mediums, industry leaders AUDIENCES & InfoSum

Advertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which

Protecting consumer privacy and the handling of data continues to be a defining factor in modern marketing on both sides of the Atlantic.

Advertisers have been grappling with the changing eco-system surrounding identifiers and specifically 3rd party cookies for several years now.

Launched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.

A recent article in The Drum by Damon Reeve, CEO of Ozone, articulated a theme which has been core to our founding story at AUDIENCES. Reeve incisively makes the case that with it's changes to Chrome, 'Google is driving the digital change that GDPR couldn't'.

Addressable TV advertising continues to gain traction on both sides of the Atlantic and the latest research from the US only goes to demonstrate the impact it will have on media planning & activation.