Marketing and advertising technologies have long been associated with lengthy lead times. Typically they have required a variety of data, technology, legal and security tasks to be undertaken in order for an implementation to start prior to a further set of configuration, testing and launch activities.
With a new host of cloud native applications the rules have changed and with them our time-to-value expectations.
With cloud native applications such as AUDIENCES the rules of software implementation have been thoroughly re-written. Fundamentally, an application is brought to an organisation's existing data and technology infrastructure reversing most of the integration motions within legacy software implementations. Key areas of difference and benefit are found in:
Data - With the application coming to the data rather an visa-versa there is no movement of the data, low-to-no data engineering is required. Further in the case of AUDIENCES, the data tables within the warehouse define the schema so there is no mapping or curating to be done prior to activation
Privacy - All existing consent and preference logic is read directly from the existing tables and continue to be maintained from source. Transparent explanation of these operations to (Data Privacy Officers (DPO) and similar provide speed approvals
Security - With an application running within the enterprise architecture it inherits all existing security protocols and standards. Governance is guaranteed to be inline with enterprise standards from day zero and Information Security (InfoSec) can have a clear view of what is occurring within their architecture
With these systemic changes in approach we are not creating 'implementation timelines', rather paths to 'activation' - Shortening the time-to-value dramatically
Major enterprises are launching cloud native applications such as AUDIENCES within 3 weeks, accelerating the activation of 1st party data across advertising. Whether with AUDIENCES partnering to support implementation or client's implementing themselves the ramp to value is radically reduced.
Leading advertisers & publishers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.