AUDIENCES at ATS London - Speaking with Snowflake, IPG and more

Rob McLaughlin

September 2, 2025

See you at ATS this year!

We will be at Booth 7 and with Rob McLaughlin for the following panel with Snowflake & Ciarán O'Kane of FirstPartyCapital & ExchangeWire

‍"Real-Time Data & the Evolution Of The Marketer Data Stack" alongside our longtime partner, integration and collaborator Snowflake represented by Dennis Buchheim, Global Head of Advertising, Communications, Media, and Entertainment GTM

Join us here: https://lnkd.in/eBQCnFfN

‍

‍

Guest Blog: Francis Turner - Rethinking First-Party Data: Why The Next Generation Model Is About Control, Not Complexity

In this guest blog, Francis shares his view on the structural shift underway in first-party data and why the next phase of the market will be defined not by more data, but by a fundamentally different model for how it is activated.

The Activation Series - Q&A Special on Rethinking Activation in Regulated Markets

Nicola Webb speaks with Alex O’Shaughnessy on how brands in regulated industries can turn first-party data into responsible, real-time action.

The Activation Gap: Why First-Party Data Still Isn’t Powering Media Investment.

Survey Now Open! Have Your Say on The Activation Gap