AUDIENCES is not a data processor - This singular fact has enabled many leading brands find a security & privacy compliant solution for getting 1st party data to advertising
A data processor is a 'person, company, or other body which processes personal data on the data controller's behalf', for the official GDPR definition of “data processor”, please see the ICO's guide.
Softwares such as CDPs, DMPs and other similar advertising and marketing technologies are classed as data processors as they handle data on behalf of brands, their clients. Having a third party vendor act as a 'data processor' has proved extremely problematic for brands looking to activate 1st party customer data in advertising.
AUDIENCES takes a structurally different approach, being an application which runs wholly within the client's chosen environment, whether that be a cloud platform such as AWS, Azure and GCP or a on-premise and reading data from data warehouses such as Snowflake or Databricks. This allows AUDIENCES to be part of an organisation's enterprise architecture enabling it to inherit the security and privacy protocols set by their DPO (Data Privacy Officer) and wider information security teams.
AUDIENCES is not a data processor.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.