With advertisers and publishers facing the increasing need to establish addressability across advertising mediums, industry leaders AUDIENCES & InfoSum launch a ground breaking integration and wider partnership. As respective leaders in data security & privacy safe 1st party data onboarding and data clean rooms this announcement represents an industry, enabling organisations to seamlessly activate 1st party data across search, social, programmatic & connected TV (CTV).
With many companies at different stages in their first-party data strategy journey and data clean rooms still a nascent tech category, getting started on leveraging that data for both internal and collaboration use cases can seem daunting.
The integration between AUDIENCES and InfoSum creates a seamless path to data clean room strategies enablement. Companies can connect their data to their InfoSum Bunker(s) without requiring additional setup or time spent creating and testing custom data pipelines - dramatically reducing the onboarding time and time to value.
Speaking at the launch, Valerie Mercurio, VP, Business Development at InfoSum, commented: “We’re excited to be working with AUDIENCES. Using InfoSum’s Secure Data Clean Room, advertisers can safely collaborate across customer data to power data-driven strategies, including insights and planning, activation, and measurement, while prioritising the privacy of consumers and the security of their data.”
In response Rob McLaughlin, Founder & CEO at AUDIENCES, added: “With the final countdown to cookie deprecation now on, it’s vital that advertisers find ways to effectively leverage first-party data to drive business outcomes. Together with AUDIENCES’ cloud-native solution for first-party customer data and InfoSum’s data collaboration platform, advertisers can unlock the full power of their data with greater speed, security, and performance.”
Get started using AUDIENCES and InfoSum:
Fast
A powerful partnership that enables you to get started faster thanks to Audience’s first-party data orchestration and provides actionable results in seconds with instantaneous match rates, insights and activation.
Easy
Use AUDIENCES to simplify the workflow to connect to yourInfoSum Bunker and use our marketer-friendly UI to enable full-scale use of first-party data to plan and execute high-performing campaigns at scale.
Effective
Collaborate directly with media owners, agencies, and data providers, with flexible activation options, to maximise ROI with total control and transparency.
Leading advertisers & publishers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.
Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.