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First-party data activation

Insights That Move Marketing Forward

Perspectives, trends, and practical thinking on first-party data, audience strategy, and the future of smarter advertising.
Strengthen lookalike with 1st party data driven seed audiences
Facebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.
AUDIENCES with Mary's Living & Giving for Save the Children
The team at AUDIENCES are leading a drive for donations at our local Mary's Living & Giving shop in aid of Save the Children
Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'
Excellent update to Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'
Continuing to grow the collaboration with iProspect
A day of knowledge sharing, lunch and focussed client oriented sessions
We work with the worlds largest agencies
Our partnerships leverage the combined media strategy, planning and buying expertise of agencies
AUDIENCES HQ takes delivery of our brand new Custom Neon® sign
Bigger and better than we could have hoped for - Only question is where to place/mount/hang it...
The launch of Apple's iPhone 14 Pro today with Three UK leveraging AUDIENCES
Three UK leveraging AUDIENCES to drive 1st party driven search & social campaigns via Zenith
The Cookies Is Dead, Long Live First Party Data!
Co-founder & CEO Rob McLaughlin speaking at an event at the Royal Society of Chemistry

Put More Of Your Customer Data To Work

See how AUDIENCES connects to your existing customer data, how marketers build audiences in the application, and how those audiences are activated across your media ecosystem.
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