Continuing to grow the collaboration with iProspect
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
Creating cross-channel strategies which leverage a range of partners and publishers within each channel is a core element within media planning. Advertisers and agencies increasingly looking to 1st party data to secure their growth and effectiveness objectives and interoperability across channels and partners a powerful capability.
The demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
