3rd party cookie deprecation: A timeline

Publicis has completed its $2.2 billion acquisition of LiveRamp, bringing together one of the world's largest advertising groups with one of the industry's most established data connectivity platforms. What does this mean for brands? AUDIENCES' Founder & CEO Rob McLaughlin shares his views

In this article, Hugh Stevens, MD EMEA at AUDIENCES, explores the next major growth opportunity for data providers: unlocking greater commercial value from the intelligence they already own

Drawing on Kantar’s latest Media Reactions 2026 research, we explore why audience receptivity matters, how brands are bringing personalisation to life, and the role of first-party data in creating more relevant, effective advertising.