Activate first-party audiences directly from your cloud
Your customer data is one of your most valuable assets. AUDIENCES enables brands to activate first-party audiences across media and marketing channels directly from their cloud environment, without moving, copying or exposing customer data.
Built for a privacy-first world, AUDIENCES helps brands accelerate acquisition, retention and customer value while remaining fully in control of their data.
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Data remains inside your cloud
No data movement or duplication
Live in weeks, not months
Works across Search, Social, Programmatic and CTV
No data tax
The challenge facing modern advertisers
Brands have invested heavily in first-party data. Activating it is the hard part.
Over the last decade, organisations have invested millions in customer data platforms, loyalty programmes, cloud infrastructure and data teams.
Yet less than 3% of media investment is typically informed by first-party customer data. The problem isn't collecting data. It's activating it safely, quickly and at scale.
Traditional activation models often require brands to:
Export customer data to external platforms
Duplicate datasets across multiple systems
Introduce governance and compliance challenges
Create delays between insight and activation
Pay ongoing fees based on data volume
AUDIENCES was built to remove these barriers.
Why advertisers choose AUDIENCES
A fundamentally different approach to activation. Unlike traditional onboarding or activation providers, AUDIENCES operates entirely within your own cloud environment. Your data stays where it belongs.
Inside Your Cloud
AUDIENCES is deployed directly into your existing cloud environment, whether that's Snowflake, Databricks, Google Cloud, AWS or Azure.
You Remain the Data Controller
Customer data never leaves your organisation. You maintain governance, ownership and control at every stage.
Real-Time Activation
Activate audiences using live customer signals rather than static audience files and batch processing.
Independent Technology
AUDIENCES is independent by design. No bias towards specific IDs, media owners or activation platforms.
No Data Tax
Fixed-fee pricing means you are never charged more simply because you activate more of your own data.
Award-Winning Performance
AUDIENCES helps enterprise brands turn first-party customer data into measurable commercial outcomes. Our work has been recognised with industry awards, including Gold at the Performance Marketing Awards 2026.
Customer success — advertiser use cases
Our dedicated customer success team will be on hand to share best practices on first party data activation. They will help you turn customer intelligence into measurable outcomes. The following use cases are common practices by our leading Enterprise brands:
Customer Acquisition
Find and reach new customers who look like your highest-value audiences.
Retention & Loyalty
Reconnect with existing customers using real-time behavioural signals.
Win-Back Campaigns
Identify lapsed customers and reactivate them before they churn.
Suppression
Reduce wasted media spend by excluding existing customers from acquisition campaigns.
Customer Lifetime Value
Segment and activate customers based on predicted value and propensity models.
Omnichannel Activation
Connect audiences to Search, Social, Programmatic, CTV and other marketing channels from a single activation layer.
Proven results
Proven outcomes across all verticals. AUDIENCES customers consistently achieve measurable improvements in media efficiency and commercial performance.
Pets at Home powered real-time audience activation with first-party data
Pets at Home partnered with AUDIENCES to activate first-party customer audiences directly from its own cloud environment, transforming customer intelligence into measurable marketing performance. The campaign delivered outstanding acquisition and retention results while maintaining complete ownership and governance of customer data, earning Gold at the Performance Marketing Awards 2026.
£3.4m
Incremental revenue, live in just 3 weeks — Travel & Leisure Brand
45%
Lower CPQ versus targets — Insurance Provider
42%
Lower CPA, £1m+ incremental revenue — Retail & Services Brand
74%
Reduction in cost per appointment year-on-year — Veterinary Services Brand
How AUDIENCES works
Three simple steps
1
Connect
AUDIENCES is deployed inside your existing cloud environment.
2
Activate
Customer signals are processed securely within your environment.
3
Distribute
Audiences are activated directly to media and marketing channels without moving the underlying customer data.
The result is faster activation, stronger governance and better marketing performance.
Built for enterprise brands
Designed for organisations where governance matters. AUDIENCES was conceived by leaders who have managed customer data inside large, regulated organisations and recognised that moving data around the ecosystem was becoming increasingly unsustainable. Whether you're operating in:
AUDIENCES enables privacy-first activation without compromising control.
Frequently asked questions
Do I need to move customer data?
No. AUDIENCES operates directly within your cloud environment.
Does AUDIENCES replace our CDP?
No. AUDIENCES complements your existing technology stack by providing the activation layer between your customer data and media channels.
Which cloud environments are supported?
Snowflake, Databricks, Google Cloud, AWS and Azure.
How quickly can we get started?
Most customers are live within weeks rather than months.
Which channels can we activate to?
Search, Social, Programmatic, CTV and other connected advertising environments.
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