AUDIENCES was built with business teams in mind. Removing the obstacle of requiring technical assistance to create audience segments, it allows marketers to define the customers they wish to target and then push these segments to a range of supported destinations with ease and efficiency, using simple drag-and-drop functionality.
Your customer data stays safe and secure within Amazon Athena at all times, zero copying of data, zero pipeline creation, zero risk or hassle.
User permissions allow for maximum flexibility and control, giving the appropriate level of access depending on role and necessary output.
