Use Cases

Retention/Customer Value

Upsell relevant products to existing customers

This use case is used most commonly across the following platforms:
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A common objective for brands is to increase customer value by upgrading the products that existing customers hold. Companies can effectively target customers with relevant upgrades.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns