Target prospects that look like your most valuable customers
Acquistion
Target prospects that look like your most valuable customers
This use case is used most commonly across the following platforms:
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Using demographic and interest targeting can be inefficient. Identifying customers that are more likely to have desirable attributes, for example high value, is made possible by using only relevant customers in seed audiences.
Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Create a lookalike audience in your chosen platform
Your seed audience will continue to refresh based on the schedule chosen in the audience settings
