Use Cases

Retention/Customer Value

Target customers at the right time

This use case is used most commonly across the following platforms:
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Knowing the right moment to target customers is a challenge for most businesses. Use transactional history to segment customers in terms of time of purchase - target customers with the right communications at the right time.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform, this normally takes (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns