Use Cases

Suppress sub-optimal audiences

Acquistion

Suppress sub-optimal audiences

This use case is used most commonly across the following platforms:

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Users will fall out throughout the conversion process, for example at credit check stage. Brands are able to exclude these cohorts on all campaigns.

Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Your audience will continue to refresh based on the schedule chosen in the audience settings
Use the audience in campaigns