Use Cases

Acquistion

Suppress communications at sensitive times of the year

This use case is used most commonly across the following platforms:
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Brands are having to become increasingly compassionate with communications. Exclude customers from certain sensitive campaigns.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns