Reach new customers whilst targeting with precision
Acquistion
Reach new customers whilst targeting with precision
This use case is used most commonly across the following platforms:
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Sometimes an acquistion campaign is focused around a specific product type or service. Improve conversion rates by using transational history of customers to define a relevant seed audience.
Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Create a lookalike audience in [insert platform name]
Your seed audience will continue to refresh based on the schedule chosen in the audience settings
