Use Cases

Acquistion

Reach new customers that look like your existing customers

This use case is used most commonly across the following platforms:
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Finding the right people to target is not an exact science. Use your existing 1st party data to pinpoint prospects with a higher propensity to convert.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Create a lookalike audience in [insert platform name]
  8. Your seed audience will continue to refresh based on the schedule chosen in the audience settings
  9. Use the audience in campaigns