Use Cases

Use Cases
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Lookalike
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Leverage global audiences for local markets
Acquistion

Leverage global audiences for local markets

This use case is used most commonly across the following platforms:
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Finding prospects with a high affinity in areas with small or unsuitable seed audiences is challenging. Create a lookalike from a desired seed audience and apply location targeting. This expands awareness to high affinity prospects in areas with potential for growth.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Create a lookalike audience in [insert platform name]
  8. Your seed audience will continue to refresh based on the schedule chosen in the audience settings
  9. Use the audience in campaigns
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