This use case is used most commonly across the following platforms:
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Segments of existing customers searching for brand keywords are unlikey to convert and are looking for educational resources. Exclude these customers and capture the intent through organic listings.
Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Your audience will continue to refresh based on the schedule chosen in the audience settings
