Use Cases

Acquistion

Exclude purchasers in real-time

This use case is used most commonly across the following platforms:
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Customers in market for a product will continue to receive ads after a conversion. Immediately suppress customers who have recently purchased a product or service and reduce wasted ad spend.

  1. Create the audience in your chosen platform
  2. Create new audience in AUDIENCES
  3. In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
  4. Schedule the audience
  5. Run the audience
  6. Check the audience has populated in the platform (subject to platform specific timescales)
  7. Your audience will continue to refresh based on the schedule chosen in the audience settings
  8. Use the audience in campaigns