This use case is used most commonly across the following platforms:
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Informing the right people of new product launches can be difficult. Use insights on existing customers to define an audience most likely to purchase the product, use this to power lookalikes and improve conversion rates.
Create the audience in ¥our chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Create a lookalike audience in [insert platform name]
Your seed audience will continue to refresh based on the schedule chosen in the audience settings
