Drive migration to digital service based on offline behaviours
Service
Drive migration to digital service based on offline behaviours
This use case is used most commonly across the following platforms:
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Actively target customers who have accessed offline service channels in the past and promote digital service channels to them. Reduce overall service costs through migration to digital service.
Create the audience in your chosen platform
Create new audience in AUDIENCES
In 'Audience settings' choose the audience from step 1 in the 'Audience' dropdown
Schedule the audience
Run the audience
Check the audience has populated in the platform (subject to platform specific timescales)
Your audience will continue to refresh based on the schedule chosen in the audience settings
